How to offer bonuses that work
How Offering Bonuses can Increase your Affiliate Commissions
One way to always stand out from your competition is to offer a little bit extra, to do things a little bit better and just to plain old give more. People will appreciate it and it’s a great way to build a successful business.
As an affiliate marketer it’s a good idea to differentiate yourself from your competition. A good way to do this is by offering bonuses or in some cases a discount for people that purchase through your affiliate link. This is an especially good strategy when dealing with high-end products, which are quite pricey to purchase.
For example, a very well known internet marketer launches his latest and most anticipated course on “How to Get More Traffic to your Website.” Being a well-known guru, this marketer already has a small army of affiliates lined up and waiting for launch date to simultaneously shoot out a series of emails to their list promoting this most anticipated product… ouch, how do you compete with that?
Well, here’s a little strategy that some very top super affiliates use – give them a little bit extra.
Instead of just sending just another email promoting this new product, take the time to set up a special promotion for customers who purchase the product through your link. This can vary depending on the product and your services, but it can be a number of things such as a private tele-class where you teach some of the affiliates your own strategies or tips you’ve learned; or a recorded interview with transcribed notes on a related subject to the product. You can even offer some one-on-one coaching time with you, although be careful with this one as it can get very time consuming, you may want to limit this to the first 5 or first 10 purchases made through your link.
You can also offer a discount to people who purchase through your link. Say you’re promoting a high-ticket item which costs $950 and you’re commissions are 50%, it may be well worth it to give people who purchase through your link a $100 or $150 dollar discount. This is a great incentive for people to buy through you, after all who doesn’t want to save money.
It’s worth to note, a few programs may not like the use of the above mentioned promotional tactics. It’s always a good idea to do your homework and if in doubt of what is appropriate, you can contact the program manager directly and ask questions.
But always remember, the more time and effort you put into a product you believe in, the better your chances of making more sales with that product. People will see your efforts and think “Wow, he must really believe in this product to do all of this” and if you’re focusing on choosing and promoting the right products then this is probably very true.